It may seem odd to follow your favorite brands on Instagram (unless it’s @glateens, of course). I already follow them on Facebook and Twitter, you say. What do they have to offer me on Instagram? Good question. And here are some answers:
Obviously, following your favorite stores will give you an up-to-date look at the new styles being offered and big sales.
Following your favorite restaurant not only gets you pictures of new food dishes, but sometimes creative ways of presenting the food (or the condiments). See @tacobell, for example.
Instagram can also be a useful way to get an inside look at the companies you most enjoy and care about. From pictures of employees in the midst of their daily grind to pictures of company parties, get an inside look at your favorite companies’ work style.
Don’t forget you can always follow your favorite sports team on Instagram as well.
Interact! The @starbucks account mainly posts pictures of their products taken by followers. I wonder if a free coffee comes with that. It’s a great opportunity to interact with the company.
There are many reasons to follow your favorite brands and companies on Instagram. Ultimately, getting an inside look at the organization can be far more illuminating than reading their posts on Facebook and Twitter.
Contributed by William Pate